Who's Your DaddyFest!
Who's Your DaddyFest! 2010 t-shirt

Who's Your DaddyFest! is a benefit for the Durango Discovery Museum. This annual street fair needed a cohesive conglomeration of flyers, posters, postcards, t-shirts, maps and brochures to advertise its dates, sponsors and festival events.

As a fundraiser, the budget was tight, so this strong identity produced in black-and-white kept the printing budget low.

For seven years, the Daddy motif has remained an energetic silhouette with his ever-present fedora, changing positions to communicate each year's unique theme.